平面设计：

Graphic Design

面对现如今激烈的市场竞争环境，越来越多的企业开始重视广告的设计和投放。而科学的视觉传达则能够为产品和消费者架起有效沟通的桥梁，增进消费者对产品的认识和认同，从而产生消费行为，甚至发展成为品牌的忠实“粉丝”。

VI 设计是平面设计中的重要一环，即品牌视觉形象设计。它将品牌/企业经营理念和精神文化的非可视内容转化为静态的视觉识别符号。其本质把口语的非可视化内容通过创意设计转化为静态的视觉识别形象系统。

VI以标志（Logo）、标准字、标准色为核心展开完整的，系统的视觉表达体系。它将品牌/企业文化，服务，品牌/企业规范等抽象概念转化为具体符号，塑造出独特的品牌/企业形象。是助力品牌形象从无到有，逐渐搭建的重要组成部分。

设计到位、实施科学的视觉识别系统，是传播企业经营理念，建立品牌/企业知名度，塑造品牌/企业形象的快速便捷之道。

Facing the current fierce market competition environment, more and more companies are beginning to pay attention to the design and placement of advertisements.

Visual identity design is an important part of graphic design, namely brand visual image design. It transforms the non-visual content of the company's business philosophy and spiritual culture into static visual identification symbols. Its essence transforms the non-visual content of spoken language into a static visual recognition image system through creative design.

Visual identity design is an important part of graphic design, namely brand visual image design. It transforms the non-visual content of the company's business philosophy and spiritual culture into static visual identification symbols. Its essence transforms the non-visual content of spoken language into a static visual recognition image system through creative design.

Visual identity design develops a complete and systematic visual expression system with logo, standard characters, and standard colors as the core. It transforms abstract concepts such as the company's culture, service, and norms into concrete symbols to create a unique company image. It is an important part of helping the brand image to emerge from scratch and gradually build up.

The implementation of a scientific visual identification system is a quick and convenient way to spread the business philosophy of the company, establish the company's reputation, and shape the company's image.

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