"People design for life, and design exists for life." Commercial space design is an important thematic space design closely related to people's lives. The design originates from life and serves life. As a part of daily life, commercial activities began to develop into a living enjoyment integrating shopping, leisure and entertainment. At the same time, shopping behavior continues to put forward new requirements for the shopping environment, and design plays an increasingly important role in commercial activities.
1. Programmatic manifestation
The regional reasonable planning of commercial space is especially important, and the characteristics are mainly clear and integrated. Commercial space design adopts a floor-based product category planning method according to the psychological and physiological characteristics of customers' shopping, and divides different floors or different areas on the same floor according to space service categories.
In terms of design element planning, it is necessary to always run through the main line of the design theme, adopt the overall element planning method of the main line, and use design techniques to carry out creative planning of different spaces, so that "the shape does not disperse and the gods are not separated" and "everything is inseparable", and avoid chaos , Fully demonstrate the basic functions of commercial space display, leisure, service and culture.
2. Functional manifestation
The main function of space is practicality. The overall style of commercial space design needs to fully reflect modern commercial space management characteristics, commodity characteristics, customer composition and commodity fashion trends, and disseminate the latest commodity trends through design styling elements and flat information text graphics. Commercial space is a space for information. Commercial space design can enhance the added value of commodities by highlighting the effects of commodities with the help of lights, colors, materials, etc. or using design techniques such as contrast and variation to form a visual center point to achieve the purpose of highlighting commodities and inducing consumption. At the same time, the design of commercial space also needs to convey new consumption concepts, guide new culture and aesthetic taste to people entering this space, so as to improve people's quality of life.
3. Thematic manifestation
Space design has a thematic nature, and the theme is the thread that leads to the creativity of the space. The so-called design theme is the point of design creativity and the source of changes in form. The local design of the space forms scattered points around the theme to enrich the space, and mastering the theme of line-and-points is conducive to the formation of a creative space form, and it is also conducive to the overall unification of the space.
4. Artistic embodiment
Compared with other spaces, the design of commercial space emphasizes the artistry more. Commercial space itself is an abstract art that better integrates architecture, operators, commodities, and consumers. It needs to incorporate correct design concepts in the design and express it in a concrete form. One of the characteristics that cannot be ignored in the design of commercial space is display. Commercial space is a space for display, so display and display products have entered the ranks of artistic pursuit.
Commercial space design requires designers to have a deep understanding of the characteristics of products and the quality of products that the product design and manufacturer want to convey to consumers. It needs to start with the overall artistry of the space atmosphere. The specific expression in the design is the artistic treatment of space layout, color, material, lighting, volume, etc., so that the product can be displayed artistically and the product information can be conveyed. Good display of products to consumers through lighting, color, display rhythm, and rhythm, which attracts consumers' attention and arouses consumers' desire to shop, is also the value of design in commercial spaces.
5. Humanized embodiment
The humanization of commercial space design mainly revolves around shopping mall operations, commodities, and consumers, and requires brand new positioning based on different groups and goals. For the humane treatment of the consumer groups, we fully consider the differences between ordinary department stores and boutique department stores, the differences between department stores and shopping centers, and the differences between specialty stores and department stores, etc., and are designed around the business theme. The purpose of commercial space design is to promote consumption through design, so it always adheres to the purpose of serving people.
In summary, the commercial space design is a way to integrate business themes, operators, commodities, and consumers into the original building structure. Through innovative concepts, the perfect combination of lighting, materials, and colors can serve life, improve the quality of life, and guide the concept of consumption. A design activity of multi-discipline integration for the purpose of aesthetic taste. In the design process, designers should improve the design content of commercial spaces from multiple perspectives. In addition to improving the quality of the space from the physical environment, they should also strengthen the design of the psychological environment, interpret the structure of the building diversifiedly, understand the architect’s thoughts, and understand the operators. Business philosophy, master the customer’s shopping psychology and shopping rules. How to meet the new cultural aesthetic consumption concept is a new direction to improve the design level of commercial space.